Campaigns

Give every ad, flyer and post its own code, then see what each one brings in: visits, orders and money. A campaign can also give a discount, like "10% off with FRIDAY10". You can change where a code takes people even after it is printed.

Where: menu → Online → Campaigns.

Start a campaign

Tap New campaign (on an empty page, Create your first campaign) and answer four questions.

1. Where will people see it? Newspaper or magazine, flyer or poster, shop window or counter, social post, email, or something else. Each says what it suits; tap one, and Change picks again.
2. Does it give a discount? Leave it off for an ad with no offer. Turn on Give an offer with a code to set one up (see Offers).
3. Where should the code take them? Your store's front page, one category, or one product. A newspaper ad for Friday delivery boxes can open straight on the boxes. With an offer you can tick No link: people will type the code instead, for a radio ad or an event where nobody scans anything.
4. Name it. The name is for you ("Informer, 3 Oct"). The tag is the short part on the link (informer-3-oct); it is filled in from the name and you can shorten it. With an offer it is called the code, and it is what customers type, so keep it short (friday10). Add when it starts and, if you like, what it cost.

Save and get the code opens the campaign with its QR code ready. Tap Save QR code for an image to send to the paper or printer, or Copy link to paste into a post or email.

Little Kite puts one flyer in letterboxes and a poster on its counter. As two campaigns, each has its own code and its own numbers.

Offers

An offer is a discount people get with the campaign's code.

Setting	What it does
% off or $ off	How much comes off: "10" for 10% off, or "5" for $5 off.
Off what	The whole order, or only some categories or some products.
Only on orders over	The order must come to at least this much before the discount applies.
Stops working after	The last day the code works. Leave it empty for no end.
Stops after this many uses	The code stops once it has been used this many times.
Each customer can use it once	Online, a customer is the phone number or email they give at checkout. They must give a phone number to use the code.

How customers get it:

• On the link or QR code: it is applied for them. The bottom of your store says "10% off applied", with the end day if there is one.
• By typing the code: at checkout, under Have a code? Capitals do not matter: FRIDAY10 and friday10 are the same code. Have a code? only shows while you have an offer running, so customers are not sent looking for a code that does not exist.

The discount shows as its own line at checkout, and comes off the goods, not the delivery charge. Below the minimum spend, the customer sees how much more to spend, and can still order at full price.

Marlow & Vine reads a code on local radio: "Type BREAD10 at checkout for 10% off the bakery." That is a campaign with an offer on the bakery category and no link.

The order reaches you with the discount already on it, the same way a discount given at the till shows.

Pausing: the switch on the offer turns it off without deleting the campaign. While it is off, nobody gets the discount, and the link still counts visits. Change edits the offer; Remove offer takes it off.

Codes work at the till too: staff tap + Code on the order (see Sell). The campaign's page adds an At the counter line for those sales. Codes at the till need an internet connection.

A campaign's page

Part	What it shows
QR code and link	Always here, so you can save the code again at any time. A campaign with no link shows its code instead, and Make a link too gives it a QR code later.
Takes people to	Where the code lands now. Change it any time; the code stays the same, and scans land in the new place within a minute.
Offer	The discount, whether it is on, ended or used up, and how many times it has been used if you set a limit. Add an offer gives one to a campaign that has none.
Since it started	Visits, added to cart, opened checkout, orders, order value, and sales at the counter made with its code.
Money	What it brought in (online and at the counter), the discount its code gave away, and, if you gave a cost, what it cost and the cost per order.
By day	Each day since it started.
Getting the most from it	Tips for that kind of campaign.

Edit (the pencil) renames it or changes its cost. The tag cannot change: printed codes depend on it. Archive takes a finished campaign off the list. It keeps counting if anyone still scans it.

The campaigns list

Each campaign shows its last 30 days: visits, orders, money, sales at the counter and the discount its code gave. Below them:

• Seen, not a campaign yet lists tags that brought visits but have no campaign here, for example a link someone typed by hand or the page of a local shops group you belong to. Save as campaign gives one a name. Its tag cannot change, because it is already out there.
• No tag is everyone else: people who typed your address, followed a plain link, or scanned a code made without a tag. Tap it for those visits day by day on the dashboard.

Every visit is counted, whether or not it matches a campaign.

An ad that is already out without a code

Make a campaign for it anyway and tick This ad is already out, without a code. Its visits cannot be told apart from other untagged ones, but the day it went out is marked on the dashboard's By day list, so a jump in visits is easy to spot.

Good to know

• Nothing on the code says what is behind it, so you can change the landing without reprinting.
• If a product or category a code points at stops showing online, the code opens the front page instead.
• A campaign counts an order when the customer came in on its link, or typed its code, within the previous 12 hours.
• If an offer ends or runs out while a customer is at checkout, their order is not placed. They are told why and shown the full price before they try again, so nobody pays more than they expected.